A British tea company, Tetley, has revealed that it took out a $1.58
million insurance policy on the taste buds of one of the company’s
master blenders.
UPI reports:
The company said it purchased the policy to protect the
delicate palate of Sebastian Michaelis, a master blender who spent nine
years studying at tea gardens in Africa and India.
“Our master blenders have over 900 years of tea-tasting experience
between them and taste 40,000 cups of tea every week,” said Alex
Snowden, senior brand manager at Tetley. “This is essential to achieving
the best blends. So, their taste buds are extremely important to our
business.”
Michaelis said he can identify and grade a blend of tea within 15 seconds of tasting it.
“Blending tea, like blending whisky or champagne, is a fine art.
First I examine and grade the colour, size and density of the leaf,” he
said. “Then I assess the brew’s purity of color, the weight of the tea
in the mouth and the overall liveliness of the tea on the palate or its
zing. This is how we ensure each Tetley blend is made to deliver the
same quality taste, cup after cup.”
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