Afro-pop music star Ayo ‘Wizkid’ Balogun is one of the headliners for
Hennessy Artistry this year. In this chat with FUNSHO AROGUNDADE, the
EME/StarBoy artiste shares his experience working with 2Face Idibia as
co-headliners of the artistry, the review of his sophomore album AYO and
how he has been spending his earnings  How has it been working as one of the Hennessy Artistry headliners this year?I
feel really blessed to be part of Hennessy Artistry this year. I am
happy to be associated with the brand and I thank God for the
opportunity to work with 2Face Idibia. He has been like a legend in the
Nigerian music industry. He is one of the pioneers who paved the way for
young artistes like me. So, it is a great feeling working with such
individual. This will be the first time we actually got into the studio
to finish a track. I really feel blessed. Thanks to Hennessy.How have been able to build the Wizkid brand to such a popular one?It
looks like it has taken me all my life to build this brand. Before I
went into making music, I already had what I wanted to be in my head. I
was conscious of what I wanted to be and definitely knew I wanted to
build a brand. In my journey in this music industry, I had wanted people
to know the brand, not my name or my music and I try to stay out of
trouble and sometimes avoid things happening. So, I am working on my
brand and I want to take it to the global level.
In what way are you working to sustain the brand?
The
truth is that I worry about sustainability of the brand and that’s why I
work endlessly every day and night to make sure the brand Wizkid is
here, even when I am no longer here. When I finally leave this world, I
want to leave a legacy that people will follow. I am also building the
Star Boy brand to help young artistes and producers. I want to create a
platform for other talented people to grow creatively and push out their
music. Star Boy is about a year old now, and our boys are getting
constant airplay and nominations at various award platforms in Nigeria
and abroad. So it is a great a feeling and I am liking it.
You have written a lot of hit songs. Which one would you consider the most challenging song ever written?
I
would say ‘Jaiye Jaiye’. This is because when I wrote the song, I was a
bit worried about whether people would accept the song. And that song
is really special to me. So when I called Femi Kuti and I told him about
the song, I wasn’t expecting his instant acceptance. When he said ‘yes’
to my request immediately, I was shocked and happy. The following day,
we entered studio immediately and started to work on the song and I
happy that I didn’t disappoint him.
Most people are usually
afraid of breaking the sophomore jinx and you have just released your
second album. What has been the response of music fans to the album?
The
acceptance of my new album Ayo (Joy) has been awesome. Every day,
people love the album and discover new tracks from the album. Before the
release, I had already put out most of the songs as singles. Songs like
Ojuelegba, In My Bed, Show Me The Money among others are already hit
with people. It feels really good. When I was putting together the
album, I tried to make a conscious decision not to change my style of
music too much. I think people are already having this thing in their
heads that because I am working with some international artistes, I
might try to change my style of music or what I would sound like. But
that is not true. I can never change my style of music for anyone.
Many critics have praised you for the track One Question. How did you come up with such heavy highlife track?
As
I have said, I work endlessly to make sure that the Wizkid brand gets
the needed respect. A lot of people would be thinking Wizkid is all
about making party music but I have actually decided to do good music.
I’m not to just make music for now, but do something that people can
listen to years to come. I want to pass a message across to a wider
audience. That is what I did with the track, Joy. I was talking about my
life and using it to inspire others. The same thing I did with Jaiye
Jaiye and Ojuelegba. So, songs like that and One Question prove to you
that I am no longer an average artiste. I am very confident of the music
that I make now. And by God’s grace, I will definitely make things
happen and take my music to global audience.
Why did you shoot the video of Show Me The Money in Surulere?
I
decided to shoot the Show Me The Money video in sh*tta, also known as
Small London, in Surulere because that’s where I grew up. I have paid my
dues and there are so many stories to tell. I used to perform at all
the carnivals in Surulere every December for free, including Lawanson to
Brown Road. That is my hood where I was raised. So I have to pay my
dues.
What’s happening between you and Skales as we have not heard of any collaboration between the two of you?
Of
course, I will work with Skales. He was in my house some weeks ago and
he brought a track. Definitely, I am going to work with him.
How did you come about the name Star Boy?
The streets gave me the name. It’s my people that started calling me that name and it stuck.
How would you react to those complaining that you like to show off your wealth on the social media?
Haa,
show off kee? But let’s be honest, I didn’t have any of these good
things before now. So, I have to show them off to motivate people and
also to thank God for blessing me with all the wealth to acquire those
things.
What about those who say you are arrogant and act like a terrible person?
Well,
everyone is entitled to his or her opinion. And you should also check
those who claim I am a terrible person. I am not and my people know
that. Whatever any one feels, he should not blame me for it. Everyone
cannot like you; same as everyone cannot hate you. I am just being me
and also being a good person. Fame has not changed me; it only added
some accessories to my collections. People say I am arrogant and it does
not bother me because I still show my fans love and they do same in
return.
Where are you investing all the millions you are making now?
I
invest heavily in properties and jewellery. I spend more on gold. I
have heard some people say they are vanities but I tell you, they are
very good investment
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