DANA AIR BOUNCED BACK – After A Plane Crash That Killed All 153 Passengers.
The
story of how Dana Air has bounced back from an Airline company that
lost 152 souls “on the 3rd of June 2012″ in one of it’s carriers to an
award winning Airline is unbelievable.
Short History
On
June 3rd 2012, a Dana plane crashed into a residential area in Lagos
state, killing the entire 153 passengers and crew members on board, in
addition to other victims in the residential area. The Federal
Government promptly seized its license, but restored it 93 days after
the crash, provoking outrage across the country.
Four
month after the plane crash, FAAN gave Dana Air “2012 Best Airline
Award”. FAAN’s Regional General Manager, Mr. Chris Bature, said the
airline was awarded the prize for its good customer relations and prompt
payment of dues. He also added that the airline was selected because of
its outstanding performance.
Questions
1) How did Dana Air bounced back so fast?
2) What is the secret behind their fast success?
Answers:
I
will keep this post as simple as possible. These are what I believe
Dana Air did very well and any company that follows these steps has
higher chance of bouncing back.
1) Award: They won an
Award before their license was restored. Despite a plane crash that
claimed the lives of 153 people and the fact that families of victims of
the crash found it offensive, Dana Airline was named the best domestic
carrier for 2011 by the Federal Airport Authority of Nigeria (FAAN).
Its
as simple as that. Before their award was restored, FAAN gave Dana Air
initial boost. How did Dana Air got the full support of FAAN after
killing scores of customers is a question I cannot answer.
2) Test Flight:
After Dana Air license was restored, Dana resumed flight on Friday 4th
of January 2013 with an awesome inaugural. Celebrity endorsements from
the likes of Basketmouth, comedian Buchi, singer Dipp, Harrysong and
journalists all boarding the Lagos to Abuja inaugural flight, and the
fact that the first flight after their crash that killed 153 people
landed safely in Abuja gave Dana Air a big bounce back to its game.
3) Celebrity Endorsement:
Like I pointed above, Dana Air brought in top celebrities. These
celebrities has millions of follows and were very succecessful in
convincing their followers to give the Airline a second chance. Below is
a photo of comedian Basketmouth helping Dana Air to reward passengers.
It’s
nothing new for corporate firms to use celebrities and entertainers to
launder their image. Just as most global brands use celebrities to
endorse their products and the persons in question are offered juicy
contracts and mouth watering deals.
4) Freebies – Give away:
Let’s face it we Nigerians LOVE freebies, we love awoof. What else can
you use in winning Nigerian souls if not to give them everything for
free. suffering and smiling.. Mtcheww lolz. Yesterday DANA Air rewarded
three of its loyal passengers with iPhone 5s as part of initiatives by
the airline to consistently reward its guests.
5) Customer Service:
Dana Air is said to have the best customer service.They put their
customers first before anything else. I believe the airline’s commitment
to best customer service and timely departure earned them the second
chance. Dana has a policy that they must not delay passengers and they
have introduced another system which I quote: “If your flight is delayed
by 40 minutes, we give refreshments to all passengers that already had
their boarding passes”
So dear readers, do you still think they deserve all these glories or am I missing a point?. comments are welcome
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