In line with its commitment to enhancing the lives of Nigerian musicians
by providing platforms through which they can get lucrative value for
their intellectual properties, leading ICT Company, MTN will spend
millions on its brand ambassadors in the next one year.
MTN’s GM, Consumer Marketing, Richard Iweanoge, made the announcement on
Thursday while also unveiling Cobhams Asuquo, as the latest addition to
MTN’s brand ambassadors. He would be joining Davido, Don Jazzy, Tiwa
Savage, Dr. Sid, Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well
as Saka, Osuofia, Mama Gee and others who all renewed their contracts
with MTN.
As was originally conceptualized, the ambassadorship will continually
evolve to accommodate new talents and cater for diverse segments. This
year, we are using a segmented approach and there will be ambassadors
for each segment of our market. Using this criteria, new artistes like
Cobhams Asuquo will be coming on board the MTN Ambassadorial family.
However, for 2015, artistes like Timaya, Wizkid, sean Tizzle and a few
others will no longer be ambassadors for the brand even though the
relationship continues in other areas in which MTN enables artists to
monetise their work.
‘’Although there is a finite number of brand ambassadors we can have at
any point in time, Nigerian Artistes can continue to monetize their
intellectual works through our distribution channels such as the Caller
Tunez and Music Plus platforms.” he said
“With billions invested so far in Nigeria’s music industry, MTN remains
one of the biggest supporters of the music industry. We have a track
record of consistently providing the stage for some of Nigeria’s biggest
artistes to shine and express themselves. For MTN, we see the growth of
the music industry as a continuum and not a destination. That is why we
will continue to engage and support our local artistes so that they can
find full expression for their talents.”
According to him, “When we talk of our ambassadors, we have amongst them
Iyanya, Praiz and Chidinma, three past participants in the Project
Fame. MTN not only gave them the platform to express their talents
through the music reality TV show, but we have consistently supported
them over the years by making them our ambassadors. We can safely say
that our investments in them have paid off because now they are counted
among Nigeria’s biggest music acts and we are truly proud of them.”
Going further, Iweanoge said that while the Brand Ambassadorial platform
remains a crucial part of MTN’s contribution to the music industry, the
company also makes significant contribution to the industry via its
music related Value Added Services.
“For instance, through our Caller Ring Back Tunez (CRBT), MTN has become
the largest music distributor in Africa. Through the platform, we
rescued Nigerian musicians from the scourge of piracy. They are able to
make good money as a result of their hard work. Also, as Nigeria’s most
innovative telecoms company, we have been able to deploy music as a
platform to give other value added services to our teeming subscribers,
which have also proven to be a significant source of revenue for the
artistes like MTN Music+ app and a host of other platforms.”
0 comments:
Post a Comment